John McEnroe and Jimmy Fallon beer pong inspired this….
Yep, I saw the headline for John McEnroe playing Jimmy Fallon in beer pong and had to watch it.
But what I saw for the video ad prior to the beer pong video put a different kind of smile on my face. We’re talk Advertising Relevancy.
All too often in the relatively new world of video ads, they still have no relevancy to us. Let’s be real. Many of us watch some pretty random stuff – like Jimmy Fallon and John McEnroe playing beer pong.
But that doesn’t mean the ad played before the video we want to watch means diddly squat to us. In my case, it may seem like a good assumption that me being interested in watching two famous dudes play beer pong means I’m more likely to like Red Bull. Or the assumption might have been, since Jimmy Fallon is on late at night, I’m watching it even later on the web and I might need a caffeine-sugar rush to stay up even later.
In the tv world, those assumptions – that demographic profile – would be the best advertisers can really do.
But the good ole’ internet and smart folks are now asking at least one great question: “Is this ad relevant to you? Yes or No?”
They’re basically saying, “Hey man. We made an assumption you might like some Red Bull, but we could be wrong. If we are, let us know so we don’t bug you with another Red Bull ad.”
And from this question will hopefully come even more relevant ads. That means more targeted, meaningful ads for companies spending money.
For now, I’ll just click my Triple Video MySpeed slider until the ad is over.
Jimmy Fallon plays John McEnroe in beer pong
